Tools: Digital Marketing + Martech + AI Automation + Analytics
Latest Curriculum Detials
Day 1: Introduction to Digital Marketing with an Icebreaker Quiz
- History, types, and importance.
- Activity: Group discussion on popular digital campaigns.
Day 2: Understanding Marketing Funnels
- Stages: Awareness, Interest, Decision, Action (AIDA).
- Project: Build a basic funnel for an imaginary product.
Day 3: Digital Ecosystems
- Paid, owned, and earned media channels.
- Activity: Mapping your favorite brand’s digital presence.
Day 4: Digital Marketing Metrics
- CTR, CPC, ROAS, Conversion Rates.
- Assignment: Analyze a given case study and suggest key metrics.
Day 1: Digital Marketing Toolkit Setup
- Introduction to tools: Google Analytics, Canva, CRM software.
- Workshop: Setting up a Google Analytics demo account.
Day 2: Website & Landing Page Essentials
- Key components for user retention.
- Project: Design a simple landing page layout.
Day 3: Target Audience & Personas
- Finding your niche market. Interactive
- Exercise: Create personas for a product of your choice.
Day 4: Competitor Analysis
- Tools and techniques.
- Assignment: Competitor research report.
Day 1: Introduction to Social Media Platforms
- Facebook, Instagram, LinkedIn, Twitter deep dive.
- Activity: Team debate on the most effective platform for businesses.
Day 2: Social Media Content Strategy
- Calendars, formats, and hashtags.
- Workshop: Create a one-week posting calendar.
Day 3: Engagement Tactics
- Responding to DMs, comments, and user interactions.
- Assignment: Craft responses to real-life scenarios.
Day 4: Analytics for Social Media
- Insights on Instagram, Facebook, and LinkedIn.
- Project: Analyze a given profile and suggest improvements
Day 1: Content
- Formats & Goals Blogs, videos, infographics, reels. Interactive
- Activity: Create a trending meme for a campaign.
Day 2: Content Planning & Calendar
- Content buckets, themes, and objectives.
- Assignment: Design a campaign calendar for a holiday season.
Day 3: Tools for Content Creation
- Canva, Grammarly, ChatGPT, CapCut.
- Workshop: Create a carousel post using Canva.
Day 4: Storytelling in Content
- Writing engaging captions and ad copy.
- Assignment: Write a 3-line ad copy for a brand.
Day 1: SEO Basics
- Keywords, on-page and off-page SEO.
- Workshop: Perform keyword research for a mock business.
Day 2: Local SEO & GMB
- Setting up and optimizing GMB profiles.
- Activity: Analyze and improve a real-life GMB listing.
Day 3: Email Marketing Campaigns
- Tools, templates, and tracking.
- Project: Create an email template for a product launch.
Day 4: Online Reputation Management (ORM)
- Techniques for handling reviews.
- Assignment: Draft a response for a negative review.
Day 1: Basics of Performance Marketing
- CPC, CPA, Retargeting.
- Workshop: Design an ad funnel for a hypothetical brand.
Day 2: Facebook & Instagram Ads
- Ad Manager overview, A/B testing.
- Project: Set up a mock ad campaign.
Day 3: LinkedIn Ads
- Professional targeting and B2B lead gen.
- Assignment: Design a LinkedIn ad for a corporate webinar.
Day 4: Google Ads
- Overview Search and Display ads setup.
- Activity: Simulate ad bidding scenarios.
Day 1: Webinar Planning & Promotion
- Tools, audience targeting, follow-ups.
- Project: Plan a webinar for a fictional course launch.
Day 2: Podcasts
- Content and Distribution Recording, editing, and publishing basics.
- Activity: Record a 1-minute audio intro for a podcast.
Day 3: Events & Collaboration
- Partnering with influencers and brands.
- Assignment: Plan a virtual launch event strategy.
Day 4: Real-World Case Studies
- Analyze successful campaigns.
- Discussion: Share learnings and observations.
Day 1:
- Building Funnels for Different Goals
- Sales funnels, lead gen funnels.
Day 2:
- Marketing Automation Tools
- Email workflows, chatbot setup.
Day 3:
- Campaign Automation
- Integrating tools for end-to-end automation.
Day 4:
- Funnel Analysis
- Testing and optimizing funnels for better results.
Day 1: Google Analytics Deep Dive
- Bounce rates, user behavior, and conversions.
Day 2: Branding Fundamentals
- Visual identity, tone, and messaging.
Day 3: Brand Storytelling
- Crafting authentic brand narratives.
Day 4: Campaign Reporting
- Designing performance dashboards.
Need to Know More ?
Get to know the course in-depth by downloading the course brochure
Case Study
Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings and more.
Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more. Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more.
Case Study
Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more. Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more.
Why nxacademy ?
Feature one
Change the color to match your brand or vision, add your logo and more.
Feature two
Change the color to match your brand or vision, add your logo and more.
Feature three
Change the color to match your brand or vision, add your logo and more.
Feature four
Change the color to match your brand or vision, add your logo and more.
Feature five
Change the color to match your brand or vision, add your logo and more.
Feature six
Change the color to match your brand or vision, add your logo and more.
Key Features
1/3
Energistically benchmark focused growth strategies via superior supply chains. Compellingly reintermediate mission-critical potentialities whereas cross functional scenarios re-engineer.
1/3
Energistically benchmark focused growth strategies via superior supply chains. Compellingly reintermediate mission-critical potentialities whereas cross functional scenarios re-engineer. Energistically benchmark focused growth strategies via superior supply chains. Compellingly reintermediate mission-critical potentialities whereas cross functional scenarios re-engineer.
1/3
Energistically benchmark focused growth strategies via superior supply chains. Compellingly reintermediate mission-critical potentialities whereas cross functional scenarios re-engineer.
1/4
Energistically benchmark focused growth strategies via superior supply chains. Compellingly reintermediate mission-critical potentialities.
1/4
Energistically benchmark focused growth strategies via superior supply chains. Compellingly reintermediate mission-critical potentialities. Energistically benchmark focused growth strategies via superior supply chains. Compellingly reintermediate mission-critical potentialities.
1/4
Energistically benchmark focused growth strategies via superior supply chains. Compellingly reintermediate mission-critical potentialities.
1/4
Energistically benchmark focused growth strategies via superior supply chains. Compellingly reintermediate mission-critical potentialities. Energistically benchmark focused growth strategies via superior supply chains. Compellingly reintermediate mission-critical potentialities.
Program Details
Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more.
6 Months
129$
Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings and more.
- Access to all main conference
- Entry to the exhibition area
- Access to keynote speeches
- Conference program booklet
- Free Wi-Fi at the venue
- Refreshments during breaks
Fast Track
169$
Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings and more.
- Includes all Special Pass features
- VIP seating at sessions
- Behind-the-scenes tours
- Personalized concierge service
- Invitations to VIP-only events
- Complimentary hotel and transfer
Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more.
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